Privacy Policy

Last Updated: 2026

fenpaddle.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using fenpaddle.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, postal address, telephone number, and date of birth (if voluntarily provided)
• Technical Data: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and search queries
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar tracking mechanisms
• Affiliate Tracking Data: Referral information and conversion data related to William Hill and other affiliate partners

How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the Site to:

• Track and analyse affiliate commissions and referral conversions
• Generate analytics and improve Site performance and user experience
• Send promotional emails and marketing communications (where you have consented)
• Prevent fraudulent transactions and enhance Site security
• Comply with legal and regulatory obligations
• Respond to your inquiries and customer service requests

Cookie Policy

Our Site uses cookies to enhance your experience. Cookies are small data files stored on your device. We use the following types of cookies:

• Essential Cookies: Required for Site functionality and security
• Analytical Cookies: Help us understand how visitors use the Site (e.g., Google Analytics)
• Affiliate Tracking Cookies: Track referrals to William Hill and partner casinos
• Marketing Cookies: Enable personalised advertising and retargeting

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impact Site functionality. For more information about managing cookies, visit www.allaboutcookies.org or www.youronlinechoices.eu.

Third-Party Links

fenpaddle.co.uk contains links to third-party websites, including William Hill and other online casinos and gambling affiliates. We are not responsible for the privacy practices, security measures, or content of these external sites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in transactions.

When you click affiliate links on our Site, you are leaving fenpaddle.co.uk and entering a third-party platform. Any information you provide to these operators is governed by their own privacy policies, not ours.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal exceptions)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request your data in a structured, portable format
• Right to Object: Object to processing of your data for direct marketing or other purposes
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk

To exercise any of these rights, contact us using the details provided in the "Contact Us" section below.

Note: If you are located in the United States or other jurisdictions, you may have additional rights under applicable laws (e.g., CCPA for California residents). Please contact us for jurisdiction-specific information.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Affiliate Tracking Data: Retained for up to 13 months for commission tracking and dispute resolution
• Analytical Data: Typically retained for 26 months
• Personal Data: Retained until you request deletion or 3 years of inactivity, whichever is sooner
• Legal and Compliance Data: Retained as required by law

Once the retention period expires, we will securely delete or anonymise your data.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

fenpaddle.co.uk
Email: [email protected]
Domain: fenpaddle.co.uk
Jurisdiction: United Kingdom

We will respond to your request within 30 days or as otherwise required by applicable data protection legislation.

Data Protection Officer / Supervisory Authority: If you believe we have violated your privacy rights or data protection laws, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

This Privacy Policy was last updated in 2026 and may be modified at any time. Continued use of the Site following any changes constitutes your acceptance of the updated Privacy Policy.